Frequent travelers love adventure, but not so much the mileage it puts on their skin. Perhaps no one knows the secrets to keeping skin healthy while spending loads of time in the sky better than a model.

Madison Headrick – known for her appearance in advertisements from Polo Ralph Lauren to Vera Wang, and gracing a supplement cover for Vogue Paris, among other prominent fashion magazines – aims to make self-care effortless for travelers with her travel skincare line, Care.ē.on.

Here, the founder and CEO takes us on a journey through her travel skincare line and new airplane-friendly campaign.

Happi: What Inspired Care.ē.on?

Madison Headrick: I’ve been traveling constantly for over a decade due to my modeling career, and through that, I realized how difficult it was to maintain a proper skincare routine on the go. I was always looking for effective, travel-friendly products that wouldn’t disrupt my skin, and I struggled to find ones that met my standards. That’s what led me to create care.ē.on—a self-care line designed for jet-setters, busy professionals, and anyone who needs high-performance, TSA-approved essentials without compromising on quality.

Happi: I love the brand name because I see the word “care” in your play off “carry-on.” Tell me how sustainability plays a critical role in the product development and how you went about recruiting the chemists to help you create these products.

Madison Headrick: Sustainability was a priority from the beginning. We focus on environmentally friendly materials and repurpose scrap/damaged products, to reduce waste. I worked with a team of top chemists to develop formulations that are both effective and clean, free from harsh ingredients. It was important for me to partner with experts who understood my vision—products that deliver results while also being mindful of the planet.

Happi: What were you doing before this venture, and in what ways did it set you up for success with this business?

Madison Headrick: Before launching Care.ē.on, I spent years in the modeling industry, working with some of the biggest beauty brands in the world. That experience exposed me to skincare at the highest level—I learned from top dermatologists, makeup artists, and brand executives. It also gave me insight into what works and what doesn’t when it comes to maintaining healthy skin despite long flights, late nights, and environmental stressors. Those experiences shaped my approach to my brand, ensuring that every product is not only effective but also designed with real-life needs in mind.

Happi: Can you walk me through the product line? Do you get customer requests for specific products or base the line off products you find convenient in your own travels?

Madison Headrick: The Care.ē.on line is built around the essentials that I personally rely on when traveling. We launched with products that address hydration, protection and skin recovery—because those are the biggest concerns when you’re constantly on the move. I definitely listen to customer feedback (you’ll see a frequent customer request we brought to life in a new product roll out soon), but the initial concept was based on my own experiences and the gaps I saw in the market. Every product is meant to be multi-functional, easy to pack, and powerful enough to keep your skin glowing no matter where you are.

Happi: Tell me about the new digital campaign and the artistic direction you took. Will you be working with any influencers or other appropriate partners to help promote the brand?

Madison Headrick: This campaign was really exciting because, for the first time, I tapped into my industry network to bring it to life. Until now, we’ve relied on organic influencer marketing—working with people who genuinely love the brand rather than doing heavy-handed sponsorships. But for this campaign, I wanted to highlight the essence of care.ē.on in a more curated way, so I worked with an incredible team of creatives, photographers, models, and longtime friends who really understood the brand’s aesthetic and mission. That being said, we’ll continue to work with influencers in an authentic way, letting the product speak for itself through people who truly use and love it.

Happi: What’s in store for 2025 and beyond as far as new products and/or retail partnerships?

Madison Headrick: We have some exciting things coming! In 2025, we’re looking to expand our product line with new innovations that continue to make self-care effortless for travelers. We’re also in discussions with key retail partners to bring care.ē.on to more people, whether that’s through luxury hotels, department stores, or exclusive pop-ups. My goal is to keep evolving the brand while staying true to our core mission—simple, effective, travel-friendly skincare that makes life easier and keeps skin healthy on the go.